Life is too short to work on disposable products.
At this stage in my career I want to work on products that matter. Phrase is the type of product that has changed how business is done online. I want to be part of that mission.
T-Shaped Designer
My favourite thing about working on SaaS products is the variety. Although I specialise in Product Design I have hands-on experience in other areas of the SaaS eco-system which has helped to make me a more effective, results driven designer.
Results Driven Design
Effective design most frequently happens where business and user goals overlap. I actively seek out these opportunities so that my work can help to improve key business metrics within the organisation.
Relevant Projects
I have chosen a few projects that I think are most applicable to the role at Phrase. Please find them listed below. You can also view my full project portfolio here
New Product Validation
I learned about a new product category and validated the business opportunity through a series of research techniques. I used the 'Jobs To Be Done' methodology to interview customers and plan a product sprint. Read a detailed review of my process for this project.
287
Customer Surveys
20
Customer Interviews
![Image of a person using the new Beacon Resource Library Builder](https://kevmcg.com/wp-content/uploads/2024/03/original-057f25df5498258edc4d818c8a387083.png)
Resource Library Builder
After extensive research I led the visual design process for a new product that would ultimately increase Monthly Recurring Revenue by 40% See my work for this project.
40%
Increase in MRR
![Image of a person using a Resource Library built with Beacon](https://kevmcg.com/wp-content/uploads/2024/03/original-049d884c960b58639a9ced36bf87b0cb.png)
Beacon Dashboard Redesign
I undertook a comprehensive redesign of Beacon's existing product dashboard to unlock opportunities for churn reduction and revenue expansion. Read a detailed review of my process for the project.
20%
Reduction in Support Enquiries
12%
Expansion Revenue
![Image of a person using the new Beacon dashboard](https://kevmcg.com/wp-content/uploads/2024/03/LSVZUytX1xG.png)