I’m Kevin McGrath, an experienced product designer who understands how his work can improve core business metrics.
UI Design
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Designers often ask if they should learn code but I think it would be just as beneficial to learn marketing.
When it comes to user research I try to find a balance between speed and quality of insights. This is how I do that as efficiently as possible.
Sometimes comfort is the last thing you need.
These books aren’t in any way practical but they are immensely fun. Each book gives a little bit of a peak behind the curtain during the company’s early years.